SEO Transformation Proposal
From Brochure to Lead Generation Machine
Prepared by H-Town SEO · January 2026
Section 1
Your website isn't working for you. It's working against you.
"If Google can't read it, customers can't find it."
Current homepage content (entire page):
"A boutique shop, with global contacts at the highest levels among retailers, wholesalers, and manufacturers."
That's it. That's all Google has to work with.
Your ideal partners are searching for these terms. You're nowhere to be found.
| Search Term | Monthly Searches | Your Ranking |
|---|---|---|
| fashion licensing agency | 880 | Not ranking |
| brand licensing company | 1,200 | Not ranking |
| handbag licensing | 320 | Not ranking |
| licensing agency los angeles | 210 | Not ranking |
| product licensing services | 590 | Not ranking |
Section 2: The Solution
Every website that generates business is built on these foundations.
Speed, structure, crawlability
Titles, headings, keywords
Depth, authority, value
Trust, links, citations
Experience, conversion
Miss one pillar, the structure weakens. Miss multiple, it collapses.
Pillar 1
The infrastructure that lets search engines find and understand your site.
⚠️ WordPress 6.0.11 (outdated)
⚠️ Heavy theme with slow load
✓ HTTPS enabled
✗ No proper sitemap
Pillar 2
Optimizing each page for specific search terms.
✗ No H1 on homepage
⚠️ Generic meta descriptions
✗ No keyword strategy
✗ Minimal internal links
Pillar 3
Creating valuable content that positions you as the expert.
✗ No service detail pages
✗ No FAQs
✗ No blog
✗ 99 words total
Content score: Critical
Section 3
Google isn't just a search engine anymore. It's an answer engine.
Lead with the direct answer. Expand after.
Question/answer format Google can extract.
Code that tells Google exactly what content means.
"65% of Google searches end without a click. If you're not the answer, you're invisible."
"We are a boutique shop, with global contacts at the highest levels among retailers, wholesalers, and manufacturers."
Vague. No clear answer. Google can't use this.
What is NYAM Licensing Agency?
NYAM Licensing Agency is a boutique fashion licensing company founded in 2014 by Michel Amar. We specialize in handbags, accessories, electronics, and home goods licensing for brands like Bebe, Catherine Malandrino, and Brookstone.
Direct answer. Entities. Featured snippet ready.
Section 4
Building pages systematically from data. Scale without sacrificing quality.
Template
Data
Unique Pages
• 1 brand template → 5 brand pages
• 1 service template → 4 service pages
• 1 industry template → 3 industry pages
• 1 location template → 2 location pages
✓ Unique intro per page
✓ Unique FAQs
✓ Unique internal links
✗ No duplicate content
Section 5: The Result
| Element | Before | After |
|---|---|---|
| Total Pages | 5 | 20 |
| Homepage Words | 99 | 1,500+ |
| Service Pages | 0 | 5 |
| FAQ Sections | 0 | 10+ |
| Schema Types | 1 | 6 |
| Target Keywords | 0 | 20+ |
Home
About
Contact
Services Overview
Brand Licensing
Product Development
Manufacturing
Distribution
Brands Overview
Bebe
Catherine Malandrino
Joan Vass
Brookstone
Kensie
Handbags & Accessories
Electronics
Home Goods
Los Angeles
New York
Privacy Policy
"Every page is a permanent salesperson working around the clock."
Next Steps
Review and approve the new site structure and content approach.
We build your new 20-page, SEO-optimized website.
Deploy, submit to Google, and start generating organic leads.
Ready to be found?
Contact H-Town SEO