Three decades of transforming fashion brands into global product lines.
Michel Amar has spent over 30 years in the fashion and licensing industry, building relationships with the world's most recognizable brands and establishing manufacturing partnerships across the globe.
His journey began in the garment district of Los Angeles, where he learned every aspect of the business—from design and sourcing to manufacturing and retail distribution. That hands-on experience became the foundation for NYAM Licensing.
Today, Michel leads a team that bridges the gap between brand owners and product manufacturers, ensuring that every product bearing a licensed name meets the highest standards of quality and design.
Michel Amar enters the fashion industry in Los Angeles, learning the business from the ground up.
Established key partnerships with major fashion brands and developed a global manufacturing network.
Launched NYAM to formalize licensing and manufacturing services. Signed first major brand partnerships.
Expanded distribution to international markets. Portfolio now includes multiple iconic brands across diverse product categories.
We believe that brand licensing should enhance, not dilute. Every product we develop reflects the DNA of the brand it represents—crafted with the same attention to quality and design that made the brand iconic in the first place.
Our mission is simple: connect great brands with world-class manufacturing to create products that consumers love and that brand owners can be proud of.
Ready to discuss how we can help extend your brand or source premium licensed products?
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